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People are willing to pay double for a salad that looks like a painting

People are willing to pay double for a salad that looks like a painting

Psychologists at Oxford served the same salad in three different arrangements to a group of test subjects. The subjects said the arrangement that resembled a painting by Wassily Kandinsky tasted better, and they were also willing to pay twice as much, even though all three salad contained the same ingredients in the same proportions.

This image from Flavour Journal, an open-access publication, is used under the Creative Commons license. Click below for the paper.

Max Ehrenfreund | June 24, 2014 at 2:46 pm
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