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How sexy are different types of creativity?

How sexy are different types of creativity?

A new study published in the Journal of Creative Behavior pretty much replicates the age-old stereotypes about sexiness. At least according to college undergraduates, the jocks, rock stars and artists still have way more sex appeal than the band kids and computer programmers.

A research team led by psychologist Scott Barry Kaufman of the University of Pennsylvania asked 815 undergraduates to rank different types of creativity by sex appeal. Responses were measured on a five-point scale ranging from 1, sexually unattractive, to 5, sexually attractive.

For both sexes, playing sports, taking a date on a spontaneous road trip, recording music, making a clever remark, performing in a band, taking artistic photographs and “dressing in a unique style” made the top 10. In the bottom 10 were more technological or applied types of creativity, including “the development of scientific experiment designs,” “applying math in an original way to solve a practical program,” “exterior decorating,” “making websites,” “entering projects or papers into a science contest,” and “making ad campaigns.”

However, researchers caution that individual differences in personality, interests and creative achievement are important to take into account when considering sexual attractiveness. So gardeners and computer programmers, don’t give up hope.

Ana Swanson | January 16, 2015 at 11:45 am
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