Big pharmaceutical companies spend a lot on sales and marketing: Nine out of 10 of the largest pharmaceutical companies spent more on this than on R&D in 2013. In a recent episode, John Oliver lampooned the pharma industry for spending tens of billions of dollars per year on marketing to physicians, and spending more on marketing than R&D. But how unusual is that really?
To put the data in context, Randy Olson charted spending on sales and marketing versus R&D for the pharma, technology and automotive industries. The graph is evidence that pharmaceutical companies do spend relatively more on marketing than other industries.
Graph republished courtesy of Randy Olson.